Senior Digital Media Officer (Sponsorship Available) At Health Education and Improvement Wales

Employer: Health Education and Improvement Wales
Job Title: Senior Digital Media Officer
Location: United Kingdom
Salary: £39,263 to £47,280 per annum
Job Type: Full-time
Closing Date: 05 February 2026

Job Summary

Shape how Wales learns, leads, and delivers healthcare.

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales. Everything the organisation does is focused on developing a skilled, compassionate, and future ready workforce that improves care for patients and population health across Wales.

Health Education and Improvement Wales is looking for a Senior Digital Media Officer to play a pivotal role in how the organisation communicates, engages, and connects with people, partners, and the wider health and care system.

This is a high impact, hands on digital role for someone who combines strong technical expertise with creativity, sound judgement, and the confidence to advise and influence at senior level.

Location: Contractually office-based at Ty Dysgu, Nantgarw. However, the current working arrangement operates on a hybrid basis, with a minimum of two days per week in the office. This arrangement is subject to review and may change in line with organisational requirements.

Main Duties of the Job

As Senior Digital Media Officer, the role will lead the day to day management and development of HEIW’s digital channels, including bilingual websites, intranet, and social media platforms.

The role ensures content is clear, accessible, engaging, bilingual, and aligned to organisational priorities, while continually improving quality, performance, and user experience.

Working closely with colleagues across Communications, Digital and Data, the wider organisation, and external suppliers, the role delivers joined up digital campaigns, high-quality content, and measurable impact.

The role also includes professional leadership, with day-to-day support to colleagues and deputising for senior managers when required.

About Health Education and Improvement Wales

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales with statutory functions that include education and training, workforce planning, workforce development and transformation, leadership and succession planning, and careers.

The organisation’s purpose is to develop a workforce that delivers excellent care to patients/service users and excellent population health. Health Education and Improvement Wales is a Special Health Authority working closely with partners including Social Care Wales, education providers, professional and regulatory bodies, and Welsh Government.

Health Education and Improvement Wales is committed to developing an internal culture of choice. The organisation’s values reflect how colleagues will, and will not, behave and treat others:

• Respect for All in every contact with others

• Ideas that Improve: Harnessing creativity and continuously innovating, evaluating and improving

• Together as a Team: Working with colleagues across NHS Wales and with partner organisations

Health Education and Improvement Wales received the HPMA Award for Employee Engagement in 2019.

What You Can Expect

• A corporate induction and 90 day Welcome itinerary

• Compassionate leadership

• A meaningful values based performance appraisal process

• The opportunity to impact upon health and social care services and the lives and wellbeing of the people of Wales

Many colleagues and stakeholders have commented on the buzz and atmosphere created by working together as “One HEIW Team”.

Job Description

Job Responsibilities

A full Job Description and Person Specification are available within the supporting documents or by clicking Apply now to view in Trac.

Person Specification

Qualifications and Knowledge

Essential

• Degree level qualification or equivalent experience in communications, journalism, marketing, or digital media

• Strong professional knowledge of digital communications, including social media, websites, CMS, videography and analytics

Desirable

• Experience of MURA CMS

Experience

Essential

• Experience of managing social media accounts in a high profile organisation

• Hands on experience of producing digital content (graphics, video, copy) for web and social channels

• Experience of managing and developing websites, including accessibility, SEO and analytics

• Experience of using analytics to evaluate performance and inform improvements

Desirable

• Experience of working in the NHS, public sector, or a similarly complex organisation

Skills and Attributes

Essential

• Excellent written skills

• Strong IT and digital skills, including publishing, video and analytics tools

• Ability to manage multiple priorities under pressure and to tight deadlines

• Excellent organisational, planning and coordination skills

• Strong influencing and persuading skills

• Sound judgement and decision making skills

• Creative and innovative approach to content and problem solving

• Strong interpersonal and influencing skills

• Ability to lead, coach and support junior colleagues

• Ability to analyse complex data and present clear recommendations

• Ability to plan, deliver and evaluate digital projects and campaigns

• Flexible, adaptable and proactive approach

Desirable

• Ability to travel within Wales and work flexibly when required

• Commitment to continuous professional development

• Commitment to HEIW values and behaviours

Additional Experience

Essential

• Experience of creating and implementing digital communications plans

• Experience of paid and organic digital advertising, including managing budgets

• Experience of working with external agencies on design, video or digital projects

Desirable

• Experience of managing bilingual social media accounts

• Experience of handling high profile, sensitive or crisis situations through digital channels

• Experience of supporting CMS development programmes or projects

Additional Qualifications and Knowledge

Essential

• Knowledge of WCAG 2.2 accessibility standards, SEO, and digital compliance

• Evidence of ongoing professional development in communications, journalism or marketing

• Knowledge of CMS systems

• Experience of planning, organising and coordinating multiple digital projects or campaigns simultaneously

Desirable

• Postgraduate qualification in communications, marketing, or journalism

• Membership of a relevant professional body (CIPR, CIM, etc.)

• Welsh language skills (level 1 or above in understanding, speaking, reading and writing)

Disclosure and Barring Service Check

This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and requires a Disclosure and Barring Service check.

Certificate of Sponsorship

Applications from job seekers who require current Skilled Worker sponsorship to work in the UK are welcome and will be considered alongside all other applications.

From 6 April 2017, skilled worker applicants applying for entry clearance into the UK must present a criminal record certificate from each country they have resided in for 12 months or more in the past 10 years. Adult dependants are also subject to this requirement.

How to Apply

If this opportunity interests you, head to the company’s official website for full details — click here to submit your application.