Senior Digital Media Officer Job at Health Education and Improvement Wales | Sponsorship Available

Job Summary

Health Education and Improvement Wales (HEIW) is the strategic workforce body for NHS Wales, focused on developing a skilled, compassionate, and future-ready workforce to improve patient care and population health.

The Senior Digital Media Officer will play a pivotal role in communicating, engaging, and connecting with HEIW colleagues, partners, and the wider health and care system. This high-impact, hands-on role combines technical expertise with creativity, sound judgment, and the confidence to advise and influence at senior level.

Location: Contractually office-based at Ty Dysgu, Nantgarw. Hybrid working is currently in place, requiring a minimum of two days per week in the office.
Salary: £39,263 – £47,280 per annum
Job Type: Full-time
Closing Date: 05 February 2026

Key Responsibilities

The Senior Digital Media Officer will lead the day-to-day management and development of HEIW’s digital presence, including:

• Managing HEIW’s bilingual websites, intranet, and social media platforms.

• Ensuring content is clear, accessible, engaging, and aligned to organisational priorities.

• Improving quality, performance, and user experience across digital channels.

• Delivering digital campaigns and high-quality content with measurable impact.

• Providing professional leadership, coaching, and support to colleagues.

• Deputising for senior managers as required.

• Collaborating with Communications, Digital and Data teams, and external suppliers.

About Health Education and Improvement Wales (HEIW)

HEIW is responsible for education, training, workforce planning, development, transformation, leadership, and careers within NHS Wales. HEIW partners with Social Care Wales, education providers, professional bodies, and the Welsh Government to ensure a workforce capable of delivering excellent care.

HEIW Values:

• Respect for All: Treating everyone with respect in all interactions.

• Ideas that Improve: Harnessing creativity and continuously innovating.

• Together as a Team: Working collaboratively across NHS Wales and partner organisations.

Employee Benefits Include:

• Corporate induction and 90-day Welcome programme

• Compassionate leadership and values-based performance appraisal

• Opportunities to impact health and social care services across Wales

• Working within a vibrant, collaborative “One HEIW Team” environment

Person Specification

Qualifications and Knowledge

Essential:

• Degree or equivalent experience in communications, journalism, marketing, or digital media

• Strong professional knowledge of digital communications, including social media, websites, CMS, videography, and analytics

Desirable:

• Experience with MURA CMS

• Postgraduate qualification in communications, marketing, or journalism

• Membership of a relevant professional body (CIPR, CIM, etc.)

• Welsh language skills (Level 1 or above)

Experience

Essential:

• Managing social media accounts in a high-profile organisation

• Producing digital content (graphics, video, copy) for web and social channels

• Managing and developing websites with accessibility, SEO, and analytics focus

• Using analytics to evaluate performance and inform improvements

• Creating and implementing digital communications plans

• Managing paid and organic digital advertising, including budgets

• Working with external agencies on design, video, or digital projects

Desirable:

• Managing bilingual social media accounts

• Handling high-profile, sensitive, or crisis situations digitally

• Working in the NHS, public sector, or similarly complex organisation

• Supporting CMS development programmes or projects

Skills and Attributes

Essential:

• Excellent written, organisational, and planning skills

• Strong IT and digital skills, including publishing, video, and analytics tools

• Ability to manage multiple priorities under tight deadlines

• Influencing and persuading skills to secure buy-in at all levels

• Creative and innovative approach to content and problem solving

• Leadership, coaching, and support for junior colleagues

• Ability to analyse complex data and present clear recommendations

• Project planning, delivery, and evaluation skills

• Flexible, adaptable, and proactive work approach

Desirable:

• Ability to travel within Wales and work flexibly

• Commitment to continuous professional development

• Commitment to HEIW values and behaviours

Digital Knowledge

• Understanding of WCAG 2.2 accessibility standards, SEO, and digital compliance

• Knowledge of CMS systems

• Experience coordinating multiple digital projects simultaneously

Other Requirements

• Disclosure and Barring Service Check: Required

• Certificate of Sponsorship: Available for skilled worker applicants

• Criminal Record Certificates: Required for applicants from outside the UK (as per Home Office regulations)

How to Apply

If this opportunity interests you, head to the company’s official website for full details — click here to submit your application.