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Employer: Guy’s and St Thomas’ NHS Foundation Trust
Job Title: Senior Marketing Lead
Location: London, United Kingdom
Salary: £72,921 to £83,362 a year
Job Type: Full-time
Closing Date: 08 March 2026
Job Summary
Guy’s and St Thomas’ NHS Foundation Trust is seeking a Senior Marketing Lead to develop, own, and deliver a comprehensive, insight-led marketing strategy for NHS LPP. The role operates under the direction of the Head of Business Performance and in partnership with the NoE CPC Marketing Team, ensuring alignment with organisational objectives, values, and long-term priorities.
The Senior Marketing Lead will act as the strategic marketing advisor to the NHS LPP Executive Team and Steering Board, providing counsel on brand positioning, audience segmentation, market trends, stakeholder engagement, and reputational risk.
This role includes leading integrated marketing campaigns, structured programmes, and targeted ad hoc activities with measurable impact on engagement, adoption, reputation, and organisational growth.
The postholder will also provide strategic oversight of brand management, safeguarding and evolving the NHS LPP brand across all channels, platforms, and stakeholder touchpoints, while clearly communicating NHS LPP’s value proposition as a clinically led, progressive, and trusted procurement partner.
Main Duties
Lead and deliver a comprehensive marketing strategy supporting NHS LPP’s strategic objectives.
Promote NHS LPP’s vision and values, enhancing reputation and engagement with staff, stakeholders, and the wider community.
Provide expert leadership on internal and external marketing, media management, digital channels, and campaigns.
Ensure consistent, transparent, and effective marketing aligned with organisational strategy.
Oversee brand development and marketing alignment for new services, commercial propositions, partnerships, and digital initiatives.
Develop and lead marketing activity to optimise business performance with existing members, the NHS, and the wider public sector.
This is a fast-paced, high-profile role that contributes to NHS LPP’s standing, profile, and market growth.
About NHS LPP
NHS LPP has been hosted by Guy’s & St Thomas’ NHS Foundation Trust since 2012, providing the legal framework and supporting services under which NHS LPP operates. NHS LPP is a membership organisation funded and governed by its members, and NHS LPP staff are employed by GSTT.
NHS LPP manages collaborative procurement projects for acute, community, and mental health trusts, as well as CCGs, both in London and beyond. The organisation continues to develop as a centre of commercial excellence, delivering sustainable cost and service improvements for stakeholders.
NHS LPP is accredited for disability awareness and Investors in People.
Job Responsibilities
Influence and coordinate internal and external stakeholders to ensure marketing activity is strategically coherent, well-governed, and delivers value.
Manage reputational risk and ensure compliance with NHS standards and policies.
Provide leadership, direction, and quality assurance for marketing activity delivered across teams or through external partners, maintaining high professional standards and best practice.
Full details are available in the attached Job Description.
Person Specification
Qualifications
Professional qualification (Chartered Institute of Marketing) and significant senior-level marketing experience in public sector, health, or similarly complex organisations.
Evidence of continuing professional development.
Experience
Essential: Knowledge of NHS structures, values, and communication styles.
Essential: Proven success in developing and delivering strategic marketing plans.
Essential: Expertise in brand management, campaign leadership, digital strategy, and audience segmentation.
Desirable: Experience in budget management and managing teams or external agencies.
Skills
Strong leadership, influencing, and stakeholder engagement skills.
Strong analytical and problem-solving skills.
Ability to manage complex multi-faceted projects.
Ability to develop effective solutions for diverse stakeholder needs.
Disclosure and Barring Service Check
This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and requires submission to the DBS to check for previous convictions.
Certificate of Sponsorship
Applications from candidates requiring Skilled Worker sponsorship to work in the UK are welcome and considered alongside all other applications.
How to Apply
If this opportunity interests you, visit the Trust’s official website for full details —click here to submit your application.
